WILSONS LEATHER

Wilsons Leather was looking to leverage its unknown yet long heritage of handmade craftsmanship and bring it to the forefront of its branding. As the Head of Strategy at its Creative Agency, developed a new tagline, brand story, messaging, and led the team in developing a new image direction in order to focus its communications and online experience.

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NINE WEST - Rebrand + Campaign Development

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SEIKO - Campaign Development