NINE WEST

As the Head of Digital and Director of Client Services led the Creative Agency team in aligning Nine West with its New York City roots using a woman-on-the-go, city-chic lifestyle to level up its on-trend fashion credibility. Utilizing this new ‘Made to Move’ brand strategy, the updated image and accompanying content were rolled out to all paid and owned touchpoints from POS to social media to e-comm, resulting in featured styles selling out, its social media following growing, and the brand seeing an increase in traffic and sales. The new campaigns and content were so successful, the Agency was awarded its day-to-day social media business to more strategically extend its reach and drive further brand growth.