PROGRESS TO SEIKO

As the Director of Client Services at the brand’s Creative Agency led the cross-functional team in the development of the Progress To Seiko 360 campaign in the US market. The campaign featured three ambassadors known for their outstanding talent and ongoing devotion to continuously evolving and moving their craft forward–Novak Djokovic, Jimmie Johnson, and Misty Copeland. The consumer touchpoints included TV, Print, POS, Social, and Digital. The TV was a dynamic anthem featuring all ambassadors, while the story online featured interactive experiences and digitally relevant content of each individual ambassador. The campaign resulted in a sales lift at retail of each featured watch collection and an uptick in online traffic and sales.