SMARTWATER

The main point of contact between the Client and Agency ensuring the seamless development of the Smartwater brand campaign featuring Jennifer Aniston and Tom Brady. Given the incredible star power of each ambassador, it was imperative to develop a campaign concept that utilized their undeniable talent while communicating the brand’s main point of difference: electrolyte-enhanced, vapor-distilled purity. The campaign successfully did both by portraying a healthy, premium image that was unique to the brand, which resulted in the Agency securing additional projects from VitaminWater which was also within the Coca-Cola brand portfolio.