SHISEIDO #GoMirrorless

As the Head of Digital for the brand’s Creative Agency developed the campaign strategy for the launch of Shiseido’s Synchro Skin Lasting Liquid Foundation.

By leveraging the insight that women spend more time in the mirror than they want to admit, we created an empowering call to action that challenged women to experience the freedom that comes from being more than just their reflection and to live in the moment, not their mirrors.

#GoMirrorless was the most successful product launch campaign for the brand that year, resulting in the agency securing multiple incremental projects.