https://simonagaudio.com/contact daily 0.75 2021-04-08 https://simonagaudio.com/about daily 0.75 2021-05-12 https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/t/605c90e1027a714065ce526c/1616789045754/Simona_Gaudio_Headshot.png About - About Simona Simona is a freelance marketing strategist based in Boston with nearly 20 years of proven experience driving growth specializing in brand strategy, integrated and digital marketing, campaigns and content, and client management. Given today’s highly competitive market, developing a strong brand matched with highly targeted performance marketing is absolutely necessary for making meaningful connections with consumers. Background Simona has held multiple roles within advertising agencies in NYC and Boston including FCB, Kraftworks, and Select World as the VP of Client Services, Managing Director, Head of Strategy, Head of Digital, and New Business Advisor. This includes leading cross-functional teams for large Fortune 500 clients such as P&G, relaunching global brands and developing campaigns for portfolio companies such as Coty, Shiseido, HBI, GIII, and Amway to name a few, building a digital department within a traditional agency, winning multiple new business pitches, and more. Most recently Simona started to work with brands in-house as the Head of Marketing and as a Consultant to develop overall marketing and GTM plans, including activation and digital strategies, for multiple startups as well as for more established brands. A C-level advisor, her varied background and the ability to wear many hats give her a passion for the startup world but also to work with any brand or company looking to do something new. Brand Experience A mix of DTC, CPG, luxury, masstige, lifestyle and retail across the apparel/fashion, accessories, baby, cosmetics, entertainment, and haircare categories, working with brands such as AFROPUNK, Born Free, Summer Infant, Evenflo, Marie Claire, Shiseido, Frédéric Fekkai, Clé de Peau Beauté, La Prairie, Physicians Formula, Bond No. 9, GEENIE, Seiko, ZAXIE, Nirav Modi, Boghossian, Patricia Nash, St. John Knits, Ann Taylor, Joseph Abboud, Napapijri, Wilsons Leather, Hanes, Playtex Bras, Wonderbra, G.H. Bass & Co., GIII, Nine West, Timberland, Smartwater, VitaminWater, and Popchips. https://simonagaudio.com/services daily 0.75 2021-04-22 https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/t/605a1b946879ed634dcc7ce4/1619114814194/Desktop%2BImage.jpg Services - Services Brand Strategy Integrated and Digital Marketing Strategy and Planning Social Media Strategy (Including Paid) Campaign and Content Strategy New Business Development Client and Vendor Relations Presentation Development Strategic Workshops Creative Briefs https://simonagaudio.com/work daily 1.0 2021-05-04 https://simonagaudio.com/work/shiseido-gomirrorless monthly 0.5 2021-04-08 https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/60561d25bc125625fc629d06/605d144f0cc9e77b54851e15/1616713195627/Shiseido+%23GoMirrorlessPrint+Ad.jpeg Work - SHISEIDO #GOMIRRORLESS - Campaign Strategy SHISEIDO #GOMIRRORLESS POS https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/60561d25bc125625fc629d06/605d144f20d2746c11c27483/1616713210875/Shiseido+%23GoMirrorlessDigital+Campaign+Content.jpeg Work - SHISEIDO #GOMIRRORLESS - Campaign Strategy SHISEIDO #GOMIRRORLESS DIGITAL CONTENT https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/60561d25bc125625fc629d06/605d144edc31bf6adf421ec3/1616713203595/Shiseido+%23GoMirrorless+Digital+Campaign+Content_2.jpeg Work - SHISEIDO #GOMIRRORLESS - Campaign Strategy SHISEIDO #GOMIRRORLESS DIGITAL CONTENT https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/60561d25bc125625fc629d06/605d14537cbc9200d0f11772/1616713214065/Shiseido+%23GoMirrorless+Digital+Campaign+Content_3.jpeg Work - SHISEIDO #GOMIRRORLESS - Campaign Strategy SHISEIDO #GOMIRRORLESS DIGITAL CONTENT https://simonagaudio.com/work/nirav-modi monthly 0.5 2021-04-08 https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/6056271b7ff8335e3afc4f2d/1616258886694/NIRAV%2BMODI_Instagram%2BFeed.jpg Work - NIRAV MODI - Social Media NIRAV MODI INSTAGRAM FEED https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/605629434198d7194cb7e346/1616259395569/NM_5.jpg Work - NIRAV MODI - Social Media https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/605629435d995e534a6e6c6d/1616259395582/NM_3.jpg Work - NIRAV MODI - Social Media https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/605629419ce4f72ce576700c/1616259393936/NM_4.jpg Work - NIRAV MODI - Social Media https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/605629435d995e534a6e6c6c/1616259395570/NM_8.jpg Work - NIRAV MODI - Social Media https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/60562940e7faa8767963f73e/1616259392962/NM_6.jpg Work - NIRAV MODI - Social Media https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/6056293fa8460e79be59e39b/1616259391791/NM_2.jpg Work - NIRAV MODI - Social Media https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/60562941eba5de42aa74f920/1616259393944/NM_1.jpg Work - NIRAV MODI - Social Media https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/60562941f2e79040b7a9734c/1616259393939/NM_7.jpg Work - NIRAV MODI - Social Media https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/605627d7035fb27cbed395d2/1616259085401/GIF-EndlessRing.gif Work - NIRAV MODI - Social Media https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/6056268274303038bcbfdcc4/60562943bdcfde506f36261e/1616259395563/NM_10.jpg Work - NIRAV MODI - Social Media https://simonagaudio.com/work/born-free monthly 0.5 2021-04-08 https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/605b397f7986394d7f0f938e/1616593842778/Born+Free.Positioning+Statement.jpeg Work - BORN FREE - Rebrand BORN FREE BRAND OFFERING AND MESSAGING https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/606f2c67989a021fbac9709b/1617898611504/BOR+FREE.Logo_Graphics.jpg Work - BORN FREE - Rebrand BORN FREE GRAPHICS https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/605b397d12b8f90082004ec2/1616591585982/Born+Free+Logo+and+Tagline.jpeg Work - BORN FREE - Rebrand BORN FREE LOGO AND TAGLINE https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/606f2ab0d526d962b58c72ac/1617898173892/BORN+FREE.+E-Comm.jpg Work - BORN FREE - Rebrand BORN FREE ONLINE EXPERIENCE https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/606f26f3321bd64f03e39e95/1617897266451/BORN%2BFREE.Corporate%2BIdentity.jpg Work - BORN FREE - Rebrand BORN FREE CORPORATE IDENTITY https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/606f2791328b00072710fcfd/1617897444081/Born%2BFREE.Packaging.jpg Work - BORN FREE - Rebrand BORN FREE PACKAGING https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/606f279193849065db8f5c32/1617897672560/BORN%2BFREE.Brand%2BBook%2BMock%2BUp.jpg Work - BORN FREE - Rebrand BORN FREE BRAND BOOK (Design by Sidney Vlass) https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/6064c6d9b379475674f2f789/1617217352400/Born%2BFree%2BBrand%2BBook_2.jpg Work - BORN FREE - Rebrand BORN FREE BRAND BOOK EXCERPT https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/6064c6d90688f7177646afbe/1617217372193/Born%2BFree%2BBrand%2BBook_3.jpg Work - BORN FREE - Rebrand BORN FREE BRAND BOOK EXCERPT https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/6064c6d941f64245cfb21ad1/1617217327986/Born%2BFree%2BBrand%2BBook_1.jpg Work - BORN FREE - Rebrand BORN FREE BRAND BOOK EXCERPT https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b16/6064c6d82c02b41b48ed137e/1617217395439/Born%2BFree%2BBrand%2BBook_4.jpg Work - BORN FREE - Rebrand BORN FREE BRAND BOOK EXCERPT https://simonagaudio.com/work/cle-de-peau-beaute monthly 0.5 2021-04-08 https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/t/606b0952c3cea02b2d71be5a/1617627514982/CDP+CONCEALER+CONTENT+SNAPSHOT Work - CLÉ DE PEAU BEAUTÉ - Digital Content CDP CONCEALER ADDITIONAL CONTENT SNAPSHOT https://simonagaudio.com/work/zaxie monthly 0.5 2021-05-03 https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b50/6056005888dbc02315d0d211/1616254999618/ZAXIE.%252525252BBrand%252525252BImage_4.jpg Work - ZAXIE - Branding + Marketing + E-comm ZAXIE BRAND IMAGE https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b50/6056005750fef20618a76273/1616253525066/ZAXIE%252BBrand%252BImage_3.jpg Work - ZAXIE - Branding + Marketing + E-comm ZAXIE BRAND IMAGE https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b50/605b425a2675c310cd419ead/1616593507382/ZAXIE+BRAND+IMAGE+BALLOONS_.jpeg Work - ZAXIE - Branding + Marketing + E-comm ZAXIE BRAND IMAGE https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b50/605b428f5564c6535a922c26/1616593628901/ZAXIE+BRAND+IMAGE+FRINGE+HOOP.jpeg Work - ZAXIE - Branding + Marketing + E-comm ZAXIE BRAND IMAGE https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b50/605600584ace0a5fd4111708/1616253539820/ZAXIE%2BBrand%2BImage_2.jpg Work - 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ZAXIE - Branding + Marketing + E-comm ZAXIE x FORBES PLACEMENT https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b50/6056103c12354e7634466c6d/1616253604463/ZAXIE_PR_INSTYLE%252BPLACEMENT.jpg Work - ZAXIE - Branding + Marketing + E-comm ZAXIE x INSTYLE GIFT GUIDE PLACEMENT https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b50/605610387ece1450b86f9501/1616254617315/ZAXIE_PR_STYLECATSER%25252BPLACEMENTjpeg.jpg Work - ZAXIE - Branding + Marketing + E-comm ZAXIE x STYLECASTER PLACEMENT https://simonagaudio.com/work/planet-afropunk-2020 monthly 0.5 2021-04-08 https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b69/6053b34e689868532c5969cd/1616098139300/PLANET+AFROPUNK+Social+Media+Posts.jpeg Work - AFROPUNK - Marketing PLANET AFROPUNK SOCIAL POSTS https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b69/6050d48f46056267c0b5cd48/1616767796341/screencapture-planetafropunk-2021-03-16-10_32_30-squashed.jpg Work - AFROPUNK - Marketing PLANETAFROPUNK.COM HOMEPAGE https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b69/6050d5305d5867334cd4ed8d/1616767813465/screencapture-planetafropunk-stage-2021-03-16-10_33_53-squashed.jpg Work - AFROPUNK - Marketing PLANETAFROPUNK.COM GLOBAL STAGE EXPERIENCE https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b69/605375c2e2d80629f0f525cf/1616082447430/ESSENCE%252BPlanet%252BAfropunk%252BPress%252BHit-squashed.jpg Work - AFROPUNK - Marketing ESSENCE PLANET AFROPUNK PRESS HIT https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b69/605205606e1b6b65a043a1ff/1615988130912/ROLLING%2BSTONE%2BPLANET%2BAFROPUNK%2BPRESS%2BHIT-squashed.jpg Work - AFROPUNK - Marketing ROLLING STONE PLANET AFROPUNK PRESS HIT https://static1.squarespace.com/static/6047dae3a879662dd206e2a1/604f997bf0bcc830504b3b69/6050f1ceca9ccf56f34b40f0/1615987920318/HYPEBAE%252BPLANET%252BAFROPUNK%252BPR-squashed.jpg Work - 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